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 Swiped from Max Eider's My Space page.
Max Eider (formerly of THE JAZZ BUTCHER) has released a new album "Back in the Bedroom." . Apparently it has been quite a magnificent effort on the part of Pokerback to simply get Max to finish the damn thing. The mind raping motivational skills of this man is what made him the music savant of England. The good news is IT ROCKS! We at Crackpot Press are drenched in our own carefully basted juices that the Eider sound is back up off the pub floor. His producer, Augustus Pokerback, shares his five step plan in album marketing
EIDER RELEASE SHOCK: POKERBACK HAILS ’MAGNIFICENT ACHIEVEMENT’ The music world was stunned today when Augustus Pokerback, Supremo of Tundraducks Records, finally announced the release of Max Eider's new album, Back in the Bedroom. The album is available in CD and download formats from a completely redesigned maxeider.com and other quality online outlets. 'It's a magnificent achievement,' Pokerback said. 'Though I can't take all the credit myself, of course. My home help has been most accommodating.'
Max Eider was also reported to be stunned. 'Ha!', said Pokerback contemptuously. 'Wait till he sees the itinerary of his forthcoming tour of Madagascar.'
Spread it! – the Pokerback 5-step guide to fungal marketing
Augustus has kindly provided this five-step guide to how you can get involved in the Back in the Bedroom fungal marketing campaign.
1. Buy the album, you idiot.
2. Buy it for your family and friends, and tell them to do the same. For their family and friends, that is. There will still be some overlap, but that's all to the good.
3. Bang on about it.
4. Download the video from maxeider.com and use it to clog up the inbox of everyone in your address book.
5. Consider making a substantial donation to the Pokerback Foundation, c/o Tundraducks Records, PO Box 60907, London W12 8UZ. Cheques should be made out to Tundraducks Records, and will be passed on to the many worthy lost causes that the Foundation backs, or should I say supports. Hard cash preferred.
'The best thing about a fungal campaign is that it doesn't cost anything,' Augustus Pokerback writes in the introduction to his impressively slim volume: Essentials of Fungal Marketing. 'Coming a close second is the fact that it involves no effort whatsoever, at least on the part of those who are supposedly sponsoring the campaign. The fungal model remains controversial and untested, admittedly, but as long as those two essential principles hold true, it's the one for me.'
Pokerback first sketched out the concept of fungal marketing in the margins of The Racing Post over a lunchtime pint, and he is committed to preserving the spirit of that approach as theory becomes practice. 'Any attempt at planning or strategy is anathema to an authentically fungal campaign,' he explains. 'As, of course, is anything in the nature of a timetable or deadline, or, heaven forbid, goals or targets. This is a particularly brilliant feature, if I may say so, because it means that no fungal campaign can ever be said to have failed.'
Augustus Pokerback is 94.
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